SAINT

Melbourne, Australia

WORK DESCRIPTION

Creative Direction, Copywriting, Graphic Design, Structural Packaging Design, Production Sampling, Factory Liaison

INDUSTRY

Motorcycle Apparel

ABOUT SAINT

SA1NT evolved from a mission to design apparel without compromise. Originally developed for motorcycle riders, SA1NT was built on a passion to innovate technical fabrics and fuse them with everyday style and comfort. In the past, riders either sacrificed style for safety or worse, safety for style. SA1NT eliminated this compromise by introducing the world’s first single layer, CE approved motorcycle denim. Tailored style, UNBREAKABLE strength.

OBJECTIVES

Design packaging that has a premium aesthetic, adheres to the brand design line and communicates the brand proposition/ product function clearly. The Saint Ride Sock packaging was designed using premium high build UV varnish and foil treatments. The overall aesthetic is clean and minimal while still containing a high degree of product content. The structural design enables the consumer to view the product through the front window or open the open the box. This has been designed to minimise box damage in a retail enviroment as well as to allow range expansion that has a consistent look and feel.