Epic Negociants

Australia

WORK DESCRIPTION

Creative Direction,Creative Strategy, TOV, Copywriting, Design Strategy, Brand Guidelines, Graphic Design, Packaging Design, Retail Design, Photography, Retouching

INDUSTRY

Fine wine, Spirits

ABOUT EPIC NEGOCIANTS

EPIC Negociants is owned and operated by Andrew Browne, whose family planted the Scotchman’s Hill winery in Victoria in 1982. EPIC sources fruit from a number of growers across Australia (and NZ) whose vineyards are certified with one or more of the following accreditations: Australian Certified Organic, Biodynamic (Demeter) or Sustainable Australian Winegrowing. (EL) Exports to Singapore, Hong Kong, the UK and the USA.

OBJECTIVES

The obectives for EN were to design a new brand identity and graphic structure for offshore markets that was unambiguously premium. Orginally destined for export to China and HK in 2019, the brand focus pivoted towards local markets to explore more environmentally friendly packaging such as tap wine and wine in tetrapak cartons. Something quite common in Europe but has not reached Australia - yet. EN's overall stategy is that they want people to dicover the WOW of Australia - Australian wine. Unique conditions of the Australian continent enable incredible bio-diversity to grow exceptional grapes that produce exceptional wine made by world renown winemakers and distributed by Epic Negociants.

CELESTIAL CUVEE
PHOTO LUMINESCENT LABEL

The grapes used to make sparkling wine are picked at night. This label design represents the celestial body or star constelllations above Australia and glows in dark or low light conditions.