Walgreens Boots

Alliance

Hong Kong/ USA

WORK DESCRIPTION

Creative Direction,Creative Strategy, Copywriting, Design Strategy, Graphic Design, Structural Packaging Design, Retail Design, Photography, Retouching

INDUSTRY

Sports Design, Compression, Pharmaceutical, Medical

ABOUT WALGREENS

On December 31, 2014, Walgreens took its products and services to the four corners of the world with the completion of its merger with Alliance Boots, a leading international pharmacy-led health and beauty group. With the completion of the merger comes the formation of a new global company, Walgreens Boots Alliance, combining two leading companies with iconic brands, complementary geographic footprints, shared values and a heritage of trusted health care services through pharmaceutical wholesaling and community pharmacy care, dating back more than 100 years each.

OBJECTIVES

The objective of the Walgreens SPR Muscle Support Range was to design sports/ pharmacy hybrid packaging as a point of difference to existing Walgreens ranging for muscle supports.