GREAT OCEAN

AUSTRALIA

WORK DESCRIPTION

Brand Identity, Creative Strategy, TOV, Copywriting, Design Strategy, Brand Guidelines, Graphic Design, Packaging Design, Apparel Graphics, Catalogue Design.

INDUSTRY

Sports Design specializing in wetsuits and triathlon apparel.

ABOUT GREAT OCEAN

Founded by former competitive swimmers, Sam and Hamish, Great Ocean Wetsuits is the culmination of a shared passion for ocean and pool swimming, coupled with over 15 years of international racing experience across both disciplines. Their love of swimming and expert knowledge sparked a mission to aid others in their athletic journeys, irrespective of skill level with the creation of Great Ocean Wetsuits. The goal of Great Ocean Wetsuits is to disrupt the wetsuit industry by producing products that are singularly focused on amalgamating performance, comfort, warmth, and durability without the unnecessary. This vision extends beyond wetsuits and aims to assist athletes with their swimming journey through the Great Ocean training platform.

OBJECTIVES

Great Ocean engaged me to design a brand identity for their start up. This then flowed into wetsuit graphics and design, technical illustration, packaging, catalogue design, the development of proprietary tech brandmarks, new products and several generations of wetsuit graphics.

The brandmark was designed using the 'G' and 'O' while representing a race track on an infinite loop. The brandmark achieves a balance between a technical design and a tribal aesthetic or warpaint which was to reflect the tribal nature of Triathlon and Ironman. Retaining a minimal aesthetic on its garments, GREAT OCEAN wanted to focus on high performance, stripping away the unnecessary like a Le Mans track car. The tagline 'Race Premium is the Absence of the Uneccessary' was based on this thinking and market positioning.