WRKTEC

BASE LAYER WORKWEAR APPAREL & NUTRITION
MELBOURNE - AUSTRALIA

A workear brand for Tradies. Inspired by sports to achieve injury-free work. Created by Lee Vernon.
WRK-TEC™ is a brand with purpose, a clear message and a commitment to improving the health and well-being of the Australian construction workforce. A working tradie burns energy like a sports athlete – but the tradie works 8-hour days, 5-day weeks formany years, usually for decades. The injury rate is high. Many construction workers are not recorded in serious injury figures. Self-managing and preventing injuries using compression & other sports strategies have the ability to positively impact the construction industry & health system. The WRK-TEC offering covers world class functional apparel combined with nutrition.

The objective for WRK-TEC:
1) Create and articulate the client’s brand vision through the brand identity
2) Illustrate the synergy between sport and the trades
3) Explore and visualize and extended product range beyond muscle supports & the wellbeing app.
4) Recommend, design and visualize a nutrition range and exercise accessories.
5) Design and visualize a retail execution
6) Consider a launch activation concept

Creative Direction, Brand Architecture, Brand Positioning
Product Tiering, Naming, Brand Guidelines, Tone of Voice , Copywriting, Proprietary Technology, Graphic Design, Catalogue Design, Social Strategy, Direct Marketing Assets, Structural Packaging Design, Creative Packaging Design, Apparel Graphics and Design, Technical Illustration,Video Editing, Retail/POS Design, AI Augmentation.