WRKTEC

Melbourne, Australia

WORK DESCRIPTION

Brand Identity, Creative Strategy, Graphic Design, Packaging Design

INDUSTRY

Work wear & Wellbeing

ABOUT WRKTEK

A work wear brand for the trades — inspired by sport to achieve injury-free work.

OBJECTIVES

1) Create and articulate the client’s brand vision through the brand identity
2) Illustrate the synergy between sport and the trades
3) Explore and visualize and extended product range beyond muscle supports & the wellbeing app.
4) Reccommend, design and visualize a nutrition range and exercise accessories.
5) Design and visualize a retail execution
6) Consider a launch activation concept