SA1NT MOTO

MOTORCYCLE APPAREL
MELBOURNE - AUSTRALIA

SA1NT evolved from a mission to design apparel without compromise. Originally developed for motorcycle riders, SA1NT was built on a passion to innovate technical fabrics and fuse them with everyday style and comfort. In the past, riders either sacrificed style for safety or worse, safety for style. SA1NT eliminated this compromise by introducing the world’s first single layer, CE approved motorcycle denim. Tailored style, UNBREAKABLE strength.

Creative Direction, Brand Architecture, Brand Positioning
Product Tiering, Naming, Brand Guidelines, Tone of Voice , Copywriting, Proprietary Technology, Graphic Design, Catalogue Design, Social Strategy, Direct Marketing Assets, Structural Packaging Design, Creative Packaging Design, Apparel Graphics and Design, Technical Illustration,Video Editing, Retail/POS Design, AI Augmentation.

Design Brief:
Hero and own a new technology.
Elevate the Unbreakable legacy from an innovation perpective.
Make it cool. Sell some jeans.

SA1NT MOTO works with fabric mills and product designers to constantly evolve material technology and advance single layer denim to meet the demands of a discerning moto audience and the demands of riding environments. SA1NT Unbreakable Coretec was a first of its kind demim using a triple core thread that enables a CE AAA rating for a single layer moto jean. Using Ultra High Molecular Weight Polyethalene (UHMWPE - also known as Dyneema), an ultra strong riding jean was created. Staying true to the brand DNA and designline, the jean is designed for ride comfort, ultra protection and the ability to be worn on and off the the bike. Every day armour. The macro views of the molecular make up or contstruction is designed to convey the effect of steel-like armour that you can't see matched with a high-style garment that suits a Harley, Ducati or Vespa rider. We make the gear. We don't prescribe it to any particular rider demographic.

This creative was described as 'setting the benchmark'
in moto apparel tech communication and product design
in 2024 and is a top seller for SA1NT in 2026.

Design Brief:
We think we've designed something pretty good here.
Hero the new white road glove.
Don't do anything illegal.

The all new White Road Glove - now into version 2.0.
A top seller for SA1NT Moto in the US and Australia. Three restocks that sold out almost immediately at the full price. Another market disrupter and market first under the direction of Founder and Owner Aidan Clarke. A premium white leather glove that has a twin in black. Catering to the consumer audience who want to make a statement, this glove is a favourite and has been featured by brand ambassadors prolifically. 

I built the original creative in video and marketing assets - EDM, Meta, website and also the product packaging. The longevity or ongoing success of sales was enabled by ECom strat procuring good ambassadors and continuously creating demand through sell-out propositions with the promise of limited restocks plus new versions and upgrades. This was ultimately underpinned by a great design and premium quality product.

Design Brief:
Hero a new moto offering with new packaging.
Illustrate the tech without too much tech jargon.
Convery a premium brand/product position
clearly that aligns with our DNA and design line.