SA1NT LAYERS

HIGH PERFORMANCE SPORTS APPAREL
MELBOURNE - AUSTRALIA, GLOBAL.

SA1NT has a singular mission to remove fabric and product compromise, and reset the elite standard for compression garments with a true recovery and performance benefit. SA1NT spans the physical demands of the highest of athlete ambition while acknowledging that sport is a way of life not just a podium or a personal best. Lightweight, high-performing compressive materials and technology offer unparalleled muscle support, enhanced circulation and recovery for an unbreakable feeling in any sport or activity.

The objective has been to execute the brand's creative vision across every market and touchpoint. My work/responsibility sits at the intersection of storytelling and commercial/ hands on execution - shaping brand architecture and positioning, defining our consumer profiles, innovation and technology IP, visually communicating our product efficacy and market advantage, and applying a genuinely global mindset that respects cultural differences and identifies opportunities.

As a new brand in a relatively saturated market space, a focus has been on developing a compelling proprietary technology narrative, and to continue to define product tiering that keeps the range coherent as it scales. This includes TOV and overseeing copywriting across wholesale catalogues, packaging, POS, retail, ambassadors, team partnerships, events, websites, social platforms, and marketing campaigns built to grow consumer reach without diluting brand equity.

Creative Direction, Brand Architecture, Brand Positioning
Product Tiering, Naming, Brand Guidelines, Tone of Voice , Copywriting, Proprietary Technology, Graphic Design, Catalogue Design, Social Strategy, Direct Marketing Assets, Structural Packaging Design, Creative Packaging Design, Apparel Graphics and Design, Technical Illustration,Video Editing, Retail/POS Design, AI Augmentation.